Demographics- Age, gender, race and sexuality, educatio, occupation, annual income and disposable income.
Current lifestyle/ Aspirational or disired life style, culture, media intrests, buying habits, loyalty to brands.
Aspirational means hoping to achieve something big.
Psychographics- This is the way of discribing an audience by looking at their behaviour and personality.
4C's- cross, cultural, consumer and characterisation.
Leitmotif- a repeated phrase that might reprsent a character in the story.
Contrapuntal sounds- Music that contrasts and conflicts with action within the film.
Sychronous sound- Sound that is a visual image. For example a gun being shot.
Asynchronous sound- Sound that is not visible on the screen that we cant see.
Tuesday, 6 December 2011
Audience Profiling
Posted by harj at 11:01 0 comments
Labels: Lesson 4
Signs in the cinema and mise en scene
Mise- En- Scene- Costume
Lighting
Acting/ body/ language
Make-up
Props
Setting/ Location
Mise en scene tells the person what type of genre the film is.
Science fiction film-
space ships are sifi, aliens, laser and planets. This will straight away tell the audience that the film is sifi, this can be show by all the props beign used. The uses of colours, Costumes being used to make the people look beyond humanitiy. The setting is a key feature in mise en scene because it can give away a lot of things because the location on space tells you that it is about science.
Romantic Comedy-
Newyork/ America, restuarants,roses, soft cudly things and the use of a red colour. These can all give a person an idea that the film is about romance because red can represent love. Roses can show people that someone falls in love because a rose flower mostly indicates love. Restuarants because that is where people go to for dates.
Horror films-
Blood, weapons, barneyard, graveyard, neighbourhood, night masks and fire. This can straight away give an indication that the film is going to be gory. Most gory films are to do with horror. Blood and weapons can be used in action but blood is mostly resorted to horror because people or monsters are getting killed. Graveyars and barneyard set the scene and people can say it is horror because of the ghosts that are there.
Costume hair and make up-
Costume hair and make up act as an instant indicator to us of characters personality, status and the job they have. It can tell us where the film is set or what culture it is. Certain costumes can signify certain indiviuals.
Facial expressions and body language-
Facial expressions tell how someone is feeling. Someone might be happy but you can be accpmanied but scary music. Body language may also indicate how the relate on the state of their relationship is and the position in the frame.
Positioning of characters and objects within a frame-
Position within a frame can draw our attention to a specific character or an object. A film maker can use positioning to indicate relationship between people.
Lighting and colour-
To highlight important characters or objects within a frame. To make characters look misterous.
Low key lighting- created by using key and back lights it produces sharp light and darkness. Highlights the shadows.
High key lighting- more filler lights, trying to make it look natural.
Posted by harj at 10:50 0 comments
Labels: lesson 3
camera movement and camera shots
Pan-Means the camera can move left to right.
Crab- The camera can go sideways.
Tracking- The camera can only go fowards and backwards.
When you are creating a film and you are tracking do not zoom in or out whilst filming.
Ped up/down- Means the higher or lower the camera is.
Tilt up/down- How much you would like to tilt the camera down or up.
Camera angles-
Low angle shot- looking up at a character or object, often to instill the fear or awe in the audience.
Straight angle- a straight shot is an eye level shot from the person filming.
High angle- look downwards to make things look smaller.
Canted- is a side angle shot.
Worms eye- is as low as you can get to make things look huge.
Birds eye- very high shot establishing a lot of things in the air.
Extreme close up (ECU)- extreme close up is just the persons face.
Two shot- two people within the shot and above the waist.
Head and shoulders shot/ close up- anything above the shoulder and the face included.
Over the shoulder- a shot that has been taken over somebody's shoulder and shows someone else.
Mid shot- a shot that is above the hips.
3/4 shot- a shot that has been taken above the knees.
Medium long shot- a shot that has got everything in it but closed up.
Long shot- a shot that has everything in it.
Extra long shot- a shot that has been taken and makes the person look abit smaller.
Proximity- is a wide shot that is or has less emotion in it.
Closer images means that they have more emotion in them.
Posted by harj at 10:19 0 comments
Labels: Lesson 1
Media texts
Symbolic- Lighting and colour, positioning, section of a location, facial expressions and the body language, objects, key signafiers and images, clothing and hair make up.
Written- slogan, type face and font, headlines, captions, style, choice of words, emphasis on words.
Technical- Camera angles, Framing(LELS, LS, MLS, MS, CU, ECU, POV), cropping, positioning and seperate signs that together make contrasting meanings.
Text- sign, denotation, connotation, conventions, codes, signifier, signified, signification and realism.
Intertextuality- inonic signs, icons, metonym, metaphor and paradign.
Signifier- denotation- the physical form which we can see or hear, the words, the picture and sounds.
Signified- conotation- The meaning of the sign- what we understand it to represent.
E.G. apple-
Denotation- green, apple, stalk, bite.
Conotation- senf of life, knowledge, starvation, health, apple product, gravity and cider.
Posted by harj at 10:05 0 comments
Labels: Lesson 2
Friday, 2 December 2011
Halloween

Posted by harj at 06:51 0 comments
Labels: Damien
Changes to presentation
The first page title, slogan and names
The plot of our film
The cast and crew that will be in our film
The title sequence which we think it should be like
The films that had inspired us to create such a film
The costs of the film and profits.
Posted by harj at 06:38 0 comments
Labels: Damien
films simular to our film

Posted by harj at 06:29 0 comments
Labels: Damien