Media texts

Symbolic- Lighting and colour, positioning, section of a location, facial expressions and the body language, objects, key signafiers and images, clothing and hair make up.
Written- slogan, type face and font, headlines, captions, style, choice of words, emphasis on words.
Technical- Camera angles, Framing(LELS, LS, MLS, MS, CU, ECU, POV), cropping, positioning and seperate signs that together make contrasting meanings.
Text- sign, denotation, connotation, conventions, codes, signifier, signified, signification and realism.
Intertextuality- inonic signs, icons, metonym, metaphor and paradign.
Signifier- denotation- the physical form which we can see or hear, the words, the picture and sounds.
Signified- conotation- The meaning of the sign- what we understand it to represent.
E.G. apple-
Denotation- green, apple, stalk, bite.
Conotation- senf of life, knowledge, starvation, health, apple product, gravity and cider.