Audience Profiling

Demographics- Age, gender, race and sexuality, educatio, occupation, annual income and disposable income.

Current lifestyle/ Aspirational or disired life style, culture, media intrests, buying habits, loyalty to brands.
Aspirational means hoping to achieve something big.

Psychographics- This is the way of discribing an audience by looking at their behaviour and personality.

4C's- cross, cultural, consumer and characterisation.
Leitmotif- a repeated phrase that might reprsent a character in the story.
Contrapuntal sounds- Music that contrasts and conflicts with action within the film.
Sychronous sound- Sound that is a visual image. For example a gun being shot.
Asynchronous sound- Sound that is not visible on the screen that we cant see.